Outdoor advertising is similar other mediums when it comes to creating an effective advertising campaign. The design must attract attention and convey a clear message to the consumer. Billboards are a little different in that the message must be conveyed in a span of about 5 to 8 seconds. This is the average time a motorist will have to view the advertising on the billboard. Please see our “Tips for Outdoor Design” page for the basic fundamentals to consider when preparing a billboard design. We have also included informative pages on the value of keeping messages fresh, use of extensions, and design specs for both static and digital displays. We are here to help if needed.